Challenge
Novanet is a software company with over 15 years of experience in the soccer world requiring assistance with rebranding and improving product functionality and UX.
Goal
The team aimed to create a new brand identity reflecting the company's expertise while enhancing existing products and developing new applications for market expansion.
Solution
The approach involved comprehensive rebranding strategy with extensive user testing. The team redesigned products to improve functionality and developed new apps, creating a highly engaging and intuitive user experience.
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